At Instructure I managed the corporate and product brands day to day — leading brand trainings, onboarding vendors, developing scalable toolkits and self-serve resources, and monitoring brand consistency across all channels, asset types, and global regions.
Role
Senior Art Director
Scope
Brand guide, visual toolkit, Canva system, trainings, regional resources, vendor and agency support
What I Led
Brand enablement, toolkit development, visual standards, asset organization, and rollout support
What it Shows
Brand governance, creative operations, internal enablement, and adoption at scale
