BACK TO WORKS

BACK TO WORKS

University
of Idaho

University
of Idaho

Art Direction

2013-2021

Art direction at the University of Idaho meant directing the people who made the work — photographers, videographers, illustrators, and animators — across enrollment campaigns, the university magazine, social, and digital advertising. I set the visual direction, guided those specialists alongside a team of in-house designers, and presented the concepts to campus stakeholders.

Art direction at the University of Idaho meant directing the people who made the work—photographers, videographers, illustrators, and animators—across enrollment campaigns, the university magazine, social, and digital advertising. I set the visual direction, guided those specialists alongside a team of in-house designers, and presented the concepts to campus stakeholders.

Role

Senior Graphic Design Supervisor

Scope

Photography and video direction, illustration direction, animation and motion direction, enrollment-campaign and magazine visuals

What I Led

What I
Led

Art direction of photo, video, illustration, and motion; a team of designers; and concept presentations to stakeholders

What it Shows

Directing visual specialists across media to a consistent standard in a high-volume, multi-audience institution