Brand Management
2013-2021
The University of Idaho rebrand needed to work across a large institution with many departments, audiences, and everyday use cases. I helped translate an agency-developed brand identity into practical campus-wide tools, training materials, recruiting assets, website updates, and brand guidance.
Role
Senior Graphic Design Supervisor
Scope
University-wide rebrand rollout, brand toolkits, training materials, web redesign support, department-level management
What I Led
Brand implementation, design team guidance, stakeholder support, toolkit development, system applications, education and training
What it Shows
Institutional brand leadership, adoption support, team management, and practical systems thinking
