Creative Direction
2013-2021
This work supported student recruitment, university storytelling, digital advertising, social content, magazine design, and department-level campaigns—creative direction that balanced institutional credibility with warmth, energy, and audience relevance.
Role
Senior Graphic Design Supervisor
Scope
Recruitment campaigns, magazine design, digital advertising, social content, department visual identities
What I Led
Art direction, design teams, visual campaign execution, and stakeholder presentations
What it Shows
Audience-aware design, campaign storytelling, higher-ed creative leadership, and high-volume production
